Hadi Seyfi
Product Designer

United Parcel Service

After a year of intense work by the UX team, a few teams of visual designers were given the opportunity to create concepts for a new look and feel for Ups dot com. Our team, and specifically my concept, was fortunate enough to win! 

We then proceeded for the next six months to build out the design system, continuing to iterate with our UX and Development folks as well as the client’s own internal design team. 

I could not be more proud of the collective work that we did, and it still stands as the foundation of the current site.