Collaborating closely with product, marketing, and engineering partners, we designed a page that aligned visually with the QuickBooks brand. We generated initial content using Google Gemini, then ran two rounds of qualitative user testing through UserTesting.com. Working alongside a research partner and marketing strategist, we gathered valuable feedback and iterated on messaging and layout to make it clearer and more compelling.
Midway through the project, we were informed that the launch date had moved up significantly. In response, we partnered with QuickBooks brand designers to ensure full compliance with brand standards. At the same time, we coordinated with engineering to keep page development moving forward while we finalized content and image assets.
As the scope expanded, another designer joined the team to support in-app marketing materials. I led onboarding for them, helping to scale the effort into a cohesive 360° marketing strategy. This allowed us to effectively reach our target users, a segment of existing customers, most likely to benefit from the new tool’s revenue potential.
The final result was a high-performing landing page with clear, persuasive messaging that drove strong early adoption of the tool. Beyond getting across the finish line, we established lasting cross-functional relationships and set up streamlined processes for future product marketing work, all delivered ahead of schedule by an exceptionally lean team.
